Conference Schedule

Day 1

22
Wednesday

March 2019

11:00-11:50

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Wendy
Rowe
TIENDEO

The current relevance of the hyperconnected buyer has taken on greater emphasis, especially when the business models of large companies have begun to change. This shopper 5.0, looks for different tools to connect, find information and buy products in a fast way and that allows you to make agile decisions.

12:00-12:50

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Pepe
Yacotú
Taboola

13:00-13:50

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Lorena
Villareal
Coca-Cola Company, MX

14:00-14:50

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Hugo
Pacheco
The Walt Disney Company, MX

Talking Points:

  • The Power of the stories.
  • The evolution of Disney Storytelling.
  • The cultural / ethnic diversity in our contents.
  • Models of female roles and empowerment of women.
  • Responsible contents that benefit areas of child development.
  • New models of families.

17:00-17:50

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Luis
Arvizu
MediaMath

The most important change of the last ten years in the Digital Marketing Industry is the use of technology and Artificial Intelligence. Learn what the new rules of the game are and how to take advantage of developments and innovations in the world of advertising.

 

Day 2

23
Thursday

March 2019

12:00-12:50

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Miguel
Monreal
Facebook

13:00-13:50

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Gabriel
Richaud
IAB, MX

Advertising on digital platforms stands out in its participation worldwide, surpassing television in several markets. However, the internet, more than a medium, is a platform in which content and media are converging and evolving. And more importantly, growth in economic terms underlies the premise of interactivity and the personalization of communication efforts and the development of a dialogue between brands and consumers.

14:00-14:50

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Marketing
4.0
Marketing 4.0

Presentation of the book Marketing 4.0 by the Panel of Experts, formed by Privalia, KFC, Farmacias Similares, BBVA Bancomer, MasterCard, IOS Offices and Walmart who will share case studies and success stories referring to the most recent book by Philip Kotler, published by LID Editorial .

17:00-17:50

adobe
Mariana
Cabral
Adobe

What today is revolutionizing the production capacity of agencies and brands.

Day 3

24
Friday

March 2019

12:00-12:50

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Adriana
Moreno
Huawei, MX

13:00-13:50

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Josu
Garritz
Universidad Anahuac, MX

We are living changes like never before. The speed with which various technologies are evolving means that absolutely all areas of humanity will change drastically in the next 25 years. It is better to be prepared to take advantage of opportunities, than this means instead of being victims of change.

14:00-14:50

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Ricardo
Barranco
IBM, MX

Nowadays, the large amount of data that customers are generating allows companies to understand them not only as segments or objectives, but as real individuals. That is why it is imperative for each company to establish an area of ​​Analytics, and be able to take advantage of your clients' information, to create exact profiles of them, their needs and preferences, all to discover what really matters to them and be agents of change in the positioning of your brand and thus, be able to monetize that information.

Victor
Hermosillo
Ashley Madison

Today everything changed: The consumer has control over what to see, where to see it and how to do it. The platforms changed and it is we, the brands, who must adapt to this new reality, which is also reduced in budgets and often tenuous in strategy. Our consumers are exposed to thousands of messages every day, at all times and in any place. Do we make a commercial or do we create a story that people decide to see? Let's see two case studies and how they come together through a great strategy with minimal cost.