Unleash your creative power.
PUBLICITASTALKS

Day 1

Wednesday 24

Registration: 11:00-11:30
May 2023
*Subject to changes without prior notice
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11:30-12:20

TO BE DEFINED

por Jorge Cohen

Americas Head New Business Sales Development


12:35-13:25

TO BE DEFINED

por Gabriel Richaud

Managing Director IAB MÉXICO


13:40-14:30

TECHNOLOGICAL TRENDS IN 2023

por Alejandro Del Valle Tokunhaga

OCTOPY President


16:00-16:50

Data to Generate Digital Strategies

por Luis Badillo

What is data? How can we capitalize on a digital strategy? In 2023, more than ever, company managers must understand, create and direct the new and disruptive trend of digital management, which had a dizzying momentum from the COVID-19 pandemic. The objective of the conference is to open the minds of those who make business decisions, especially C-levels, to understand that the internet and the digital environment are relevant and that they should be included in business strategy as an integral communication model, and not as a separate or isolated issue.


Day 2

Thursday 25

Registration: 11:00-11:30
May 2023
*Subject to changes without prior notice
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11:30-12:20

Re-Introducing Influencer Marketing: The Most Powerful, But Least Understood Type Of Marketing

por Neal Schaffer

Influencer marketing is not just about Instagram and TikTok. Nor to work with people with millions of followers. On the contrary, working with small nano-influencers is in vogue! Companies are reinventing their customers and even their employees as influencers. That's nothing new. But have you ever worked with affiliates? Or invited subject matter experts to speak at your events? In these conference you will realize why influencer marketing has become an item of its own in the budget of many innovative companies. By the end, you'll see influencer marketing with a new perspective.


12:35-14:30

How To Create A Unique Influencer Marketing Strategy For Your Business

por Neal Schaffer

This workshop will go over the fundamentals to help you create the framework for your influencer marketing strategy. From setting your goals, and understanding how to measure the ROI of influencer marketing, to identifying influencers, and how to communicate with them. This workshop will get your organization started on a rational process to help you make the most of collaboration with influencers, as a central part of your marketing (digital and social).


16:00-16:50

Marketing in The Age Of Influence: How any Company Take Advantage of Influencer Marketing

por Víctor Tello

This conference proposes a methodology so that anyone (regardless of their background) is able to start in institutional sales and can become a professional as soon as possible. You will be able to obtain fast and consistent results, in addition to achieving challenges, offering solutions to this industry and to formal commerce. The job of salespeople no longer falls solely on demonstrating products and services to customers, but on educating them on the advantages of the offer to help them find the differentiators that they offer, based on understanding their specific needs, as well as accompany them throughout the process of purchasing products and services.


Day 3

Friday 26

Registration: 11:00-11:30
May 2023
*Subject to changes without prior notice
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11:30-12:20

Artificial Creativity

por Fernanda Rocha Blackbot

Blackbot


12:35-13:25

Creativity vs. Innovation... oh wow! is not the same?

por Yused Jattar Octopy

Octopy


13:40:14:30

To be defined

por Diana Rodriguez

Grupo Modelo


16:00-16:50

CARISManagement

por Sergio Talavera

In post-pandemic times, it is necessary to recover relationships focused on the common good, and build a world in which we are better people. We all have the possibility and capacity to raise the quality of the human condition in people, teams and organizations. In this conference Sergio, author of CARISMAnagement, will talk about the management and leadership model C.A.R.I.S.M.A., which seeks to provoke an ecosystem of well-being, elevating the human condition in people, teams and organizations.