Unleash your creative power.
Day 1
Wednesday 24
Registration: 11:00-11:30
May 2023
*Subject to changes without prior notice
Buy tickets11:30-12:20
Beyond Digital: The Paradigm Shift in the Age of Artificial Intelligence
by Jorge Cohen
In the age of artificial intelligence (AI), the concept of the “digital consumer” is no longer enough. The new consumer paradigm goes beyond simply using digital devices and platforms, and encompasses a more sophisticated understanding of how individuals interact with technology and the world around them. In this inspiring conference, we'll explore the impact of AI on consumer behavior, and the changing landscape of customer experience. We will delve into the evolution of the relationship between humans and machines, and how AI can be harnessed to create more personalized and effective experiences. Drawing on cutting-edge research and real-world examples, this conference will challenge traditional notions of what it means to be a consumer in the 21st century. Join us as we explore the new consumer paradigm in the age of AI.
12:35-13:25
Influencer Marketing
by Daniela Almady Ricardo Butron
IAB Mexico developed the ebook on "Influence Marketing", which aims to understand the evolution of the Influencer and/or Content Creator and integration into the advertising and digital marketing ecosystem. This report is built in three chapters, which will help to understand from different perspectives the role that this format is having in digital strategies.
13:40-14:30
Technological Trends in 2023
by Alejandro Del Valle Tokunhaga
Conference where humans and robotics come together. Come and meet Octybot, the first lecturer robot made in Mexico. Alejandro and Octybot will talk to you about the limits of AI and how a neural network works. We'll ask Octybot if machines will rule the world, and what to expect from technology in the next 10 years.
16:00-16:50
Data to Generate Digital Strategies
by Luis Badillo
What is data? How can we capitalize on a digital strategy? In 2023, more than ever, company managers must understand, create and direct the new and disruptive trend of digital management, which had a dizzying momentum from the COVID-19 pandemic. The objective of the conference is to open the minds of those who make business decisions, especially C-levels, to understand that the internet and the digital environment are relevant and that they should be included in business strategy as an integral communication model, and not as a separate or isolated issue.
Day 2
Thursday 25
Registration: 11:00-11:30
May 2023
*Subject to changes without prior notice
Buy tickets11:30-12:20
Re-Introducing Influencer Marketing: The Most Powerful, But Least Understood Type Of Marketing
by
Influencer marketing is not just about Instagram and TikTok. Nor to work with people with millions of followers. On the contrary, working with small nano-influencers is in vogue! Companies are reinventing their customers and even their employees as influencers. That's nothing new. But have you ever worked with affiliates? Or invited subject matter experts to speak at your events? In these conference you will realize why influencer marketing has become an item of its own in the budget of many innovative companies. By the end, you'll see influencer marketing with a new perspective.
12:35-14:30
How To Create A Unique Influencer Marketing Strategy For Your Business
by
This workshop will go over the fundamentals to help you create the framework for your influencer marketing strategy. From setting your goals, and understanding how to measure the ROI of influencer marketing, to identifying influencers, and how to communicate with them. This workshop will get your organization started on a rational process to help you make the most of collaboration with influencers, as a central part of your marketing (digital and social).
16:00-16:50
Marketing in The Age Of Influence: How any Company Take Advantage of Influencer Marketing
by Víctor Tello
This conference proposes a methodology so that anyone (regardless of their background) is able to start in institutional sales and can become a professional as soon as possible. You will be able to obtain fast and consistent results, in addition to achieving challenges, offering solutions to this industry and to formal commerce. The job of salespeople no longer falls solely on demonstrating products and services to customers, but on educating them on the advantages of the offer to help them find the differentiators that they offer, based on understanding their specific needs, as well as accompany them throughout the process of purchasing products and services.
17:05-17:55
How the Law Influences Advertising and Marketing: The Essential Points You Should Know
What should I know before launching a brand, or an advertising campaign? How should I protect myself and my client? How do I protect my brand and other rights? What should I consider when launching an advertising campaign? What is the relationship between the Creative, and the Law? We will deal with the essential points for the protection of your brand, and what steps you must follow for a correct launch of your brand, and your advertising campaign.
11:30-12:20
Artificial Creativity
What is the impact of artificial intelligence on the creative professions? From now on, we will see year after year the arrival of new tools. Tools that inspire new usage trends. Trends that mature and turn tools into platforms. Platforms that become ecosystems of experienced creators and with them, the maturation of transactional markets for creative assets (prompts, text, design, art, graphics, video, audio, three-dimensional worlds, stories, etc.). We will see ecosystems become ideological movements and eventually, a culture of artificial creativity embraced by the creative movement.
12:35-13:25
Creativity vs. Innovation... oh wow! is not the same?
by Yused Jattar
Which came first, the chicken or the egg? Creativity vs. Innovation: Which is better? Are they not the same? If you have lived confused and deceived to date, fear no more, my friend, I will solve this doubt for you, and I will show you in an easy and practical way for when to use one and the other, all from a comical conversation (my unfulfilled dream of doing standup), together with my robot (the flex is on him not me). A cool theme, a comedy show, robots... What more can you ask for? P.S. After the conference, no returns are accepted.
13:40-14:30
CARISManagement
In post-pandemic times, it is necessary to recover relationships focused on the common good, and build a world in which we are better people. We all have the possibility and capacity to raise the quality of the human condition in people, teams and organizations. In this conference Sergio, author of CARISMAnagement, will talk about the management and leadership model C.A.R.I.S.M.A., which seeks to provoke an ecosystem of well-being, elevating the human condition in people, teams and organizations.
16:00-16:50
Interactive Spaces 4.0: A Bridge between Physical and Digital Advertising
by Iván Toto
When we think about the evolution of advertising, the digital world is the field that comes to mind, leaving physical advertising in a minor category. However, in practice, physical advertising has a multi-sensory trigger factor that continues to capture the user's attention with greater force when it is correctly designed. So why not start thinking about how physical advertising can also evolve to exploit this feature and integrate with the digital world? In this talk you will learn about the results of recent studies that present, from the perspective of neuroscience, the potential of interactive spaces, and how we can start from these characteristics for their correct design with code-less tools to create high-impact user experiences that connect with the digital world.
