Unleash your creative power.
Day 1
Wednesday 24
Registration: 11:00-11:30
May 2023
*Subject to changes without prior notice
Buy tickets16:00-16:50
Data to Generate Digital Strategies
por Luis Badillo
What is data? How can we capitalize on a digital strategy? In 2023, more than ever, company managers must understand, create and direct the new and disruptive trend of digital management, which had a dizzying momentum from the COVID-19 pandemic. The objective of the conference is to open the minds of those who make business decisions, especially C-levels, to understand that the internet and the digital environment are relevant and that they should be included in business strategy as an integral communication model, and not as a separate or isolated issue.
Day 2
Thursday 25
Registration: 11:00-11:30
May 2023
*Subject to changes without prior notice
Buy tickets11:30-12:20
Re-Introducing Influencer Marketing: The Most Powerful, But Least Understood Type Of Marketing
por Neal Schaffer
Influencer marketing is not just about Instagram and TikTok. Nor to work with people with millions of followers. On the contrary, working with small nano-influencers is in vogue! Companies are reinventing their customers and even their employees as influencers. That's nothing new. But have you ever worked with affiliates? Or invited subject matter experts to speak at your events? In these conference you will realize why influencer marketing has become an item of its own in the budget of many innovative companies. By the end, you'll see influencer marketing with a new perspective.
12:35-14:30
How To Create A Unique Influencer Marketing Strategy For Your Business
por Neal Schaffer
This workshop will go over the fundamentals to help you create the framework for your influencer marketing strategy. From setting your goals, and understanding how to measure the ROI of influencer marketing, to identifying influencers, and how to communicate with them. This workshop will get your organization started on a rational process to help you make the most of collaboration with influencers, as a central part of your marketing (digital and social).
16:00-16:50
Marketing in The Age Of Influence: How any Company Take Advantage of Influencer Marketing
por Víctor Tello
This conference proposes a methodology so that anyone (regardless of their background) is able to start in institutional sales and can become a professional as soon as possible. You will be able to obtain fast and consistent results, in addition to achieving challenges, offering solutions to this industry and to formal commerce. The job of salespeople no longer falls solely on demonstrating products and services to customers, but on educating them on the advantages of the offer to help them find the differentiators that they offer, based on understanding their specific needs, as well as accompany them throughout the process of purchasing products and services.
16:00-16:50
CARISManagement
por Sergio Talavera
In post-pandemic times, it is necessary to recover relationships focused on the common good, and build a world in which we are better people. We all have the possibility and capacity to raise the quality of the human condition in people, teams and organizations. In this conference Sergio, author of CARISMAnagement, will talk about the management and leadership model C.A.R.I.S.M.A., which seeks to provoke an ecosystem of well-being, elevating the human condition in people, teams and organizations.
